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What marketing elements should be considered before a health care provider eliminates such a product or service?

Human Resource Management

Human Resource Management

What marketing elements should be considered before a health care provider eliminates such a product or service?

Due Monday 3/28/22

Review the Case Study: East Chestnut Regional Health System document.

 

Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.

 

Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis.

 

Consider the following in your analysis:

· Current internal product and service strengths and weaknesses

· Current competition

· Current or potential opportunities that exist in the external environment and their impact on the organization

· Current or potential threats in the external environment and their impact on the organization

 

Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?”

 

Include the following in your Current Situation/SWOT Analysis Summary:

· 3 key strengths of the organization on which it can build

· 3 key weaknesses of the organization on which it can improve

· 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability

· 3 key threats the organization faces from the external environment

· How the organization can build on its strengths to address its weaknesses and threats

· How the organization can build on its strengths to take advantage of market opportunities

 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).

 

 

 

Part 2 Due Sunday 3/37/22

Think about marketing challenges in health care.

Respond to the following in a minimum of 175 words:

How is economics in health care unique from other industries?

How is marketing in health care unique from marketing in other industries?

What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?

What marketing elements should be considered before a health care provider eliminates such a product or service?

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