“Selling the Vision
Selling the Vision
Leadership is not magnetic personalitythat can just as well be a glib tongue. It is not making friends and influencing peoplethat is flattery. Leadership is
lifting a persons vision to higher sights the raising of a persons performance to a higher standard the building of a personality beyond its normal limitations.
Peter F. Drucker Management: Tasks Responsibilities Practices
Kotter (2001) identified creating a vision as one of the defining characteristics of leadership. Academics and business leaders alike seem to echo the sentiment;
however each offers his or her own guidelines and advice on how this critical task of setting a vision can be accomplished. As a scholar-practitioner in the field of
business you must draw on the work of others and add your voice to those developing a strategy for accomplishing this crucial leadership responsibility. More than
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